Profile image

Hi, I'm Sara. I'm a thoughtful Interaction Designer at YouTube, where I work as a contractor through RM IT.

In my role, I design useful and valuable watch experiences together with a fantastic, cross-functional team. My responsibility is to drive design from insights to pixel perfection and launch on multiple platforms and surfaces.

Previously, I worked as a Design Consultant at Netlight. In addition to supporting product teams in a variety of industries, I coached junior designers and spoke at design and tech conferences around the world.

Breakfast is my favourite meal regardless of season
Hot chocolate is my favourite beverage in winter

Before joining Netlight, I was part of Ginetta, a design agency for web and mobile applications. I got to work with talented designers, developers, and researchers, and across visual design, interaction design, concept design, user research & frontend development.

I've had the fortune to create digital experiences with truly amazing teams in companies such as Spotify, IKEA, Ringier, Viseca, Zurich Insurance, Distrelec, AXA, and Novartis.

I grew up in Linköping, Sweden, and designed my first digital interface around 20 years ago. Lunarstorm was one of Europe's first digital online communities and allowed for me to tinker with HTML, CSS, and Javascript to animate my profile page. Its popularity led to profile page design requests from friends and randoms alike.

I don’t have a green thumb and was quite proud of these tomatoes last year
I like to read as much as I like to be outdoors

My interest in digital interfaces, programmed, written and spoken language, led me to pursue a Master of Science degree combining human computer interaction, software engineering, and management at ETH Zurich & Chalmers University of Technology.

In my spare time, I either designed music- and sports experiences, as a part-time cycling instructor, or worked in the university departments with object-oriented programming, web design, and user research.

I do spend most of my time thinking about design, but when I don't, you likely find me enjoying stories about alternative superheroes or doing some sort of water sport.

I’m happy in water, frozen & fluid
I’d like to learn jumping tricks on the wakesurf

Looking for a short summary of my experiences, education, and skills?

Download my CV

Download arrow